Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, or ...

Google now supports Sitelinks for local search ads in the Google Maps interface. They show in the form of a carousel, under a sponsored ad listing in the Google Maps interface. This was first spotted ...

Video ads in the local pack could give advertisers a more engaging way to stand out in high-intent, location-based searches.

Google is testing showing video ads within the local pack ads. This is also known as immersive map view videos, I am told.