The chain is focused on getting new customers in the door and will start to feature more targeted messaging to reach that ...

What is so big about big data? As a national speaker and consultant, I see big data as a key to success for future marketers. The ability to know the existing and prospective customer, offer suggested ...

When the U.S. presidential election is the headline act, political marketing strategies reach their all-time highs. Historically, interacting with the voters has been about getting your face out there ...

AI marketing evolution is transforming how brands connect with audiences, with personalisation replacing generic messaging strategies, according to Semrush’s international director of sales, Justin ...

In today’s highly interconnected world, the path to brand excellence has witnessed a visible evolution. The most effective brands have evolved, from being simple product suppliers to actual creators ...

Over the past few years, digital media and mobility have created new ways to communicate, altering people’s expectations and interactions. Today’s citizens expect access to information whenever and ...

Two AAM Marketing Hall of Famers — August Aquila of Aquila Global Advisors and Kristen Lewis of EisnerAmper — examine the rise of marketing as a professional function in accounting firm, and then look ...

NEW YORK, Dec. 9, 2025 /PRNewswire/ -- Marketing Evolution, a pioneer in marketing analytics, today announced new funding led by existing backer Insight Partners, a global software investor. The ...

Opinions expressed by Digital Journal contributors are their own. Frank Frausto’s career in the field of digital marketing is told against the backdrop of the dot-com era. After graduating when job ...

As artificial intelligence (AI) continues to reshape the business landscape, 84% of executives in Asia Pacific believe generative AI will help develop new lines of business within the next three years ...

Detroit Metropolitan Wayne County Airport, Clear Channel Outdoor Will Integrate The Latest in Digital Tech to Offer Brands Greater Exposure to Over 31 Million Annual Travelers at the Gateway to ...